Psychedelic Pop

London Club Scene

As British popular music moved in the second half of the sixties, several factors shaped its direction. The best-known performers could command huge audiences. The Beatles' performance in Shea Stadium (15 August 1965) for 55,600 fans proved that you could attract audiences on a scale with baseball and football games. However, such concerts also demonstrated that while promoters had an appetite for the income these events generated, the amplification technology of the time was not up to the task of delivering the product. Although other factors contributed to the 11,000 fewer fans who attended the Beatles' return visit to Shea the next summer, certainly the fact that the audience could barely see the band, let alone hear them, must have played a role. Moreover, mid-sixties music was becoming more complex and more dependent upon recording techniques that would prove nearly impossible to duplicate in such venues. Finally, the political climate of the mid-sixties meant that where some violence at a concert had once been thought of as good publicity, riots and assassinations were now very real possibilities.
Meanwhile, back in the clubs and dancehalls of Britain, the music never stopped evolving. Where the Cavern Club had been a proving ground for the Beatles and other Liverpool groups, London's many clubs became proving grounds for the newest phase: the evolution of mod/pop culture into psychedelic art. The beauty of these venues was that the audience and the performers were in concert: clothing, speech patterns, dances, drugs, and the multitude of other behaviors of these social groups directly influenced the music.
In 1965, clubs in London included The Flamingo (33-37 Wardour Street), The Marquee (90 Wardour Street), The 100 Club (100 Oxford Street), The Bromel Club [an R&B club] ( Bromley Hill), Studio '51 [a folk and blues club] (10/11 Great Newport Street), The Plug Hole (32 Tottenham Court Road), The Pontiac [a pop art club] (East Putney Street, Putney), Klooks Kleek [an R&B club] (West Hampstead), and The Pop Inne/Manor House (Manor House), and many others.
1966 was the year of "Swinging London," the year the American press acknowledged Britain as the center of popular fashion, and that London tried to shake off its reputation as a bastion of conservativeness. This was the year the Indica Book Shop and Gallery opened and theInternational Times(IT) first appeared. The rail terminal in Chalk Farm Road in Camden became the Round House and hosted London's first "alternative" concerts where theater, art, dance, and music stretched into the avant garde.
By 1967, the core of the baby boom generation was approaching adulthood. In the five years since the Beatles and other beat groups had taken Britain (and the Western world) by storm, teens had grown in their independence. John Lennon turned 27. Stevie Winwood - the boy wonder of the Spencer Davis Group - turned 19 and, born in 1948, reflected the leading edge of the baby-boom generation. This generation was no longer composed solely of wide-eyed adolescents (although they were still there and seeking their own music). They were moving out of the house and striking out on their own. They had grown up seeing the economy grow with them. They had only vague memories of wartime and post-war rationing. All they had known was prosperity and now, they were ready to make the world their playground.

The Roundhouse, Chalk Farm Road, Camden
However, they had a few hurdles to overcome. Principally, the previous generations were still in charge of the government and the economy and did not seem particularly interested in giving up this position. Second, where the baby boomers seemed to think of naiveté as an advantage (as in coming to a problem with a fresh set of eyes), inexperience tended to lead them down the same paths that had been muddied by others before them.
London was in the grips of an ideological battle between a culture that prophesized drugs and technology as a cure to all human ills and a generation that had fought Hitler and had survived his nightly bombing raids.

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