| The paradoxical
relationship between British and American popular music is nowhere more
curious than in the evolution of the core musical materials: the blues.
Jimi Hendrix and Led Zeppelin gave this intrinsically American art form
a psychedelic transformation. One key to musical success in the mid-1960s
was to present an artist as British. To this end, ex-Animal, Chas Chandler,
brought a struggling American R&B musician from Greenwich Village
to London and marketed as him as British. On the other side, Peter Grant
marketed Led Zeppelin, almost exclusively in the US. |
