August 1963. After hearing Cilla White performing in a local club and after repeated nudging by John Lennon, Brian Epstein agreed to manage the singer. Epstein convinced George Martin to take her into Parlophone's growing roster of Epstein artists, which had been providing EMI with considerable success. In the fashion of other managers, Epstein decided to give her a stage name and called her "Cilla Black," possibly after a misprint in the local music paper, Merseybeat. |
Black, while never a strong singer, brought a familiarity to the songs she sang that was never pretentious and almost always charming. Moreover, Epstein carefully presented her as a Liverpudlian friend of his bands and played down any sexuality in her performances. Like Gerry Marsden, she came across as someone you might see at the local pub where you would have a casual chat and pint, but probably not a love affair. |
28 August. Black records Paul McCartney's "Love of the Loved" at EMI's Recording Studios in London with George Martin producing. |
27 September. "Love of the Loved" (Lennon-McCartney) / "Shy of Love" [Parlophone R 5065] released. [charts 17 October; UK #35] |
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Right: Billy J. Kramer and the Dakotas, Cilla Black, and Gerry and the Pacemakers |
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